Choose Your Access Challenge

Select one scenario to analyze. Each connects directly to Place/distribution concepts.

🧁

The Bake Sale That Should Have Worked

Great product, wrong access. Why did sales flop?

Physical Location Timing
🍕

The Pizza Shop vs Delivery Apps

Reach vs control trade-offs in distribution.

Channel Conflict Digital Platform
📚

The Tutoring Center Drop-Off

People want it... but don't follow through.

Journey Friction Follow-Through
✨

Your Real Life Pick

Campus service: gym, bookstore, dining, event tickets, etc.

Custom Real Experience

Part 1: Friction Hunt (8 points)

Identify 5 friction points that could stop someone from buying/participating.

At least 2 must be digital friction

Selected Scenario

Total Friction Points 0 / 5
Digital Friction 0 / 2

Friction Ideas (from readings):

Too many steps Unclear instructions Long lines Limited hours Clunky checkout Out-of-stock Forced account creation Lack of payment options Hidden location Slow website

Add Friction Point

Part 2: Customer Journey Map (10 points)

Map the 5-stage customer journey and identify drop-off risks at each stage.

1

Awareness

"I know this exists"

2

Consideration

"I'm thinking about it"

3

Action

"I buy / sign up"

4

Experience

"I use it"

5

Follow-up

"I return / refer"

Part 3: Journey Rescue (7 points)

Pick the biggest drop-off point and propose 3 fixes.

No "post more ads" fixes. Focus on removing obstacles and improving access.

Select Your Biggest Drop-Off Point

Your Submission Summary

Review your complete analysis before exporting.

Your Score

Friction Hunt — / 8 pts
Journey Map — / 10 pts
Journey Rescue — / 7 pts
Total Score — / 25 pts