PRE-SEASON · STEP 1 OF 3

Build your bike shop

Choose where—and who—you'll serve.

Your market changes rent, traffic, demand, and price sensitivity. There is no perfect answer; there is a strategy that fits.

1. CHOOSE A MARKET

2. CHOOSE A TARGET CUSTOMER

◎

Market fit insight

Select a market and customer to see how well they align.

—

Choose two or three categories. Set a selling price and starting quantity without exhausting your cash.

INVENTORY INVESTMENT$0

PROJECTED MARGIN—

Keep a cash cushion for rent and campaigns.

Match channels and creative to your audience. Campaign spending continues each week.

CHANNEL MIX · CHOOSE UP TO 2

CAMPAIGN MESSAGEWEEKLY BUDGET

$1,000

ESTIMATED WEEKLY REACH18,400Classroom benchmark estimate

Revenue$0Season to date

Net profit$0After operating costs

Customers0Transactions

Reputation50out of 100

SALES PERFORMANCE

DECISION DESK

Each week brings a new opportunity or challenge.

SEASON JOURNAL

Weekly results and market feedback will appear here.