Subject Line Showdown
As the new marketing associate, you’ve been asked to help with an email campaign for a new product. A product has been assigned to you—now write three subject lines that capture attention. Then click Run Test to see which subject line performs best.
How To Complete This Lab
- Write 3 distinct lines: one benefit-led, one urgency-led, one curiosity-led.
- Use 4-8 words and keep the promise specific to the product.
- Click Run Test, then capture the winning line and average open rate.
- For your assignment notes: write 2 bullets on what message style performed best and why.
Today’s product
—
—
0 words • Keep it clear and specific.
0 words • Avoid hype. Lead with value.
0 words • A strong verb helps.
Coach notes: Avoid generic lines. Name a clear benefit, match tone to audience, and use the winning result as evidence in your campaign insights.
Results
Open rate only (Module 1).
Winning Line
—
Avg. Open Rate
—
Clarity Score
—
| Segment | A | B | C |
|---|---|---|---|
| Run a test to see results. | |||
