Value Proposition Audit
As the new marketing consultant, you've been given a randomized product or service with three weak value propositions written by the previous team. Your job: identify what's wrong with each statement (A, B, C) and rewrite them to be clearer, more customer-focused, and differentiated. Then click Run Audit to see your improvement scores.
How To Complete This Lab
- For each rewrite, include: target audience + concrete benefit + differentiator.
- Replace vague claims ("best," "great," "quality") with specific outcomes.
- Click Run Audit, then use the best rewrite and quality score as evidence.
- For your assignment notes: draft 2 bullets explaining why your strongest value proposition is better.
Today's client
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Original (Weak)
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0 words • What's the main problem here?
Original (Weak)
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0 words • Who is this really for?
Original (Weak)
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0 words • What makes this different?
Consultant notes: Strong value propositions are specific and testable. If a stranger cannot tell who it is for and why it is different, rewrite again.
Improvement Report
Interest gain vs. original
Best Rewrite
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Avg. Improvement
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Quality Score
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| Statement | Original | Your Version | Change |
|---|---|---|---|
| Run audit to see improvements. | |||