Data-Driven Decisions Improve KPI Results

In this simulation, you’ll select a product and build a full marketing campaign around it. You’ll allocate a budget across different advertising formats and decide how often your ads will run to drive reach and frequency. You’ll also create ad concepts and define your target audience personas.

The big question is: how will you measure success? As the digital marketing expert, you’ll choose the performance indicators (KPIs) you’ll use to evaluate your campaign. Once you launch, you’ll see live results over a four-week simulation period, allowing you to track performance and adjust your strategy.

To begin the simulation scroll down to review your tasks and click Select Product. You can return to this page anytime to review live data as you progress through the simulation. As you move forward, think about the strategic decisions you’ll make—and what “success” will look like for your campaign.