Audience Tool
Persona Lab
Define a primary and secondary persona so the campaign matches real motivations, triggers, and channel behavior.
Save when all persona fields are completed.
Audience Planning Tasks
Define the audience before advancing
Use the audience labs to define primary and secondary personas, build inclusion and exclusion rules, and create retargeting pools. All three green checks must be complete before the student advances.
Selected product: Not selected
Define primary + secondary personas✓
Build inclusion + exclusion targeting rules✓
Create retargeting pool rules✓
Build saved target lists from customer data✓
Audience Labs
Build the strategy for who should see the campaign
Save each audience lab to lock the decision, update the task checklist above, and carry the audience strategy into later tabs.
Audience Tool
Targeting Lab
Build who should see the campaign and who should be removed to reduce wasted spend.
Save when inclusion and exclusion rules are set.
Audience Tool
Retargeting Lab
Define which warm audiences come back into the campaign based on visits, engagement, or abandoned actions.
- Site visitors: people who viewed product or pricing pages in a recent window.
- Video viewers: audiences that watched enough content to show intent.
- High-intent actions: cart abandoners, form starters, or repeat site sessions.
Save when retargeting pool rules are complete.
Targeting Notes
Target Build Card
- Inclusion targets: the people you want to reach based on geo, age, interests, intent, and behaviors.
- Exclusion targets: the people you remove to reduce wasted spend, including existing customers or low-intent segments.
- How to use it: filter the fake customer database, generate inclusion or exclusion rules, then review the saved summaries below.
Saved Inclusion Targets
Who you intentionally include.
Not saved yet.
Saved Exclusion Targets
Who you intentionally remove.
Not saved yet.
Customer Database Builder (Simulation Data)
Use fake customer records to build inclusion and exclusion lists automatically.
All Pet Types
All Areas
All Genders
All Ages
All Interests
All Intent Levels
All Household Types
All Household Sizes
| Customer | City | Age | Interest | Intent | Household | Pet Owner | Area | Gender | Household Size |
|---|
Pick filters, then build inclusion and exclusion rules.