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KPI Planning Tasks

Choose how campaign success will be measured

Select 3 to 5 KPIs to monitor, then save one A/B test hypothesis tied to a decision rule. Both green checks must be complete before the student advances.

Selected product: Not selected

Select 3-5 KPIs✓
Define one A/B test hypothesis✓
KPI Labs

Lock the scorecard before launch

These KPI choices will define what shows up in reporting later. Save the KPI selection lab and the A/B testing lab to complete this page.

Measurement Tool

KPI Selection Lab

Scorecard

Choose the 3 to 5 KPIs that best show awareness, efficiency, and business outcome performance for this campaign.

Selected: 0/5

KPI guidance

Use a balanced set that includes awareness, efficiency, and outcome signals.

Example mix: Reach, CTR, CPC, CPA, and Leads.

Choose 3-5 KPIs, then save.

Testing Tool

A/B Testing Lab

Experiment

Create one clear hypothesis, attach it to a KPI, and define the rule that decides whether the test wins.

Save when hypothesis, KPI, and decision rule are complete.

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Simulation Navigation
Overview
Campaigns
Audience
KPI
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Reports
Simulation Progress
Selected product: Not selected
Completed steps: 0
Weeks completed: 0
Current Flow
1.Choose product and finish campaign setup
2.Define personas, targeting, and retargeting
3.Select KPIs and save one A/B test
4.Build and launch the campaign plan
5.Review live KPI reporting