Live After Launch
Launched KPI Dashboard
Current reporting cycle
Week 1 / 4
Review this week's KPIs and look for improvements, starting with Budget Allocation and Set Frequency Lab in Campaigns. Then click Run Next Week to save the snapshot and move into the next week.
Select 3-5 KPIs in the KPI tab and launch the plan in Build to populate report cards.
Impressions: total times the ad was served.
Reach: unique people who saw the ad at least once.
Frequency: average number of times each person saw the ad.
CTR: click-through rate, or clicks divided by impressions.
CPC: cost per click.
CPM: cost per one thousand impressions.
Conversion Rate: percent of clicks that turned into the desired action.
CPA: cost per acquisition or lead.
ROAS: return on ad spend.
Leads: total qualified responses generated by the campaign.