Module Quiz 5

- Be able to justify a clear market choice: Domestic (U.S.) first or International first (1–2 strong sentences).
- Practice writing a tight Opportunity Snapshot: problem, target market (specific), differentiation, and market potential.
- For PEST, use one strong factor per category (Political, Economic, Social, Technological) tied to the chosen market/country.
- Remember: feasibility = can it work with real resources/conditions; assumptions should be testable.

Week 5 Study Guide: Go Global or Stay Local?

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Use this guide to prepare for the Week 5 quiz and assignment. You will evaluate a business idea for domestic vs. international expansion using an abbreviated Opportunity Assessment Plan and a mini-PEST analysis.

- Task: Evaluate a business idea for domestic (U.S.) or international expansion using an abbreviated Opportunity Assessment Plan + mini-PEST.
- Step 1: Choose a product/service idea (something you know or can imagine).
- Step 2: Pick your launch market: Domestic (U.S.) or International first. Justify in 1–2 sentences.
- Step 3: Opportunity Snapshot (1–3 sentences each): problem solved, specific target market, differentiation, market size/growth potential.
- Step 4: Mini-PEST: Political, Economic, Social, Technological (one strong factor each). If international, choose a specific country.
- Step 5: Be ready to share: your product, launch market, and one key insight.
- You must make a clear market choice (Domestic vs International) and support it with a logical rationale.
- A strong Opportunity Snapshot includes: the problem, a specific target market, what makes it different, and realistic market potential.
- A Mini-PEST is not generic—each factor should connect directly to your chosen market/country.
- If international: name the country and consider regulation/trade (Political), purchasing power/currency (Economic), culture/language/behavior (Social), and infrastructure/e-commerce readiness (Technological).
- Optional: A U.S. PEST can strengthen a domestic choice, even if not required.
- Choose an appropriate launch market (Domestic or International) and defend your decision clearly.
- Describe an opportunity using a concise Opportunity Assessment Snapshot (problem, target market, differentiation, market potential).
- Apply a mini-PEST framework to identify external factors that could help or hurt the idea in the chosen market.
- Demonstrate professional clarity and organization in a short written business analysis.
- Opportunity Assessment Plan (abbreviated)
- Opportunity Snapshot
- Target Market
- Differentiation
- Market Potential
- Feasibility
- Assumption Testing
- PEST Analysis
- Political Factors
- Economic Factors
- Social Factors
- Technological Factors
- Did I clearly state Domestic vs International and give a strong reason?
- Is my target market specific (not “everyone”)?
- Did I explain what makes the product different from competitors or substitutes?
- Are my PEST factors realistic and relevant to the chosen market/country?
- Is my response cleanly formatted with headings and complete sentences?
Focus Terms:

DomesticInternationalOpportunity SnapshotTarget MarketDifferentiationMarket PotentialPESTPoliticalEconomicSocialTechnologicalFeasibility