Study Guides
Downloadable Study Guides (PDF)
Use these quick-reference study guides to review key concepts, definitions, and practice prompts. Click any guide to open the PDF in a new tab.
Entrepreneurship
Modules, frameworks, and concept reviews
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Module 1 Study Guide: Opportunity Identification
Key terms, mini-checklist, and practice questions.
Module 1 Key Terms Practice -
Module 2 Study Guide: Business Model Basics
Business model canvas prompts + quick definitions.
Module 2 Canvas
Add more items by duplicating a list row and updating the title + PDF link.
Principles of Marketing
Core concepts, strategy, and exam review sheets
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Study Guide: Segmentation, Targeting & Positioning (STP)
STP worksheet + examples + quick definitions.
STP Worksheet
Business Communications
Templates, tone, and writing checklists
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Study Guide: Professional Emails & Memo Format
Structure, tone, and a proofreading checklist.
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