Research
Data
HBS Beginner's Guide to Data & Analytics
Harvard Business School (HBS) Beginner’s Guide to Data & Analytics is an intro-level, plain-English guide meant to help beginners build data literacy.
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External Resources
External Resources (Articles & Research)
Browse curated articles, research papers, and reports that support your coursework. Click any resource to open it in a new tab.
Featured Insights
Quick summaries and quick links to usful external resources.
Consumer
Marketing
Consumer Trends
Explore the biggest 2026 consumer trends shaping what people buy, why they buy, and how brands can adapt to changing values, technology, and economic pressures.
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HR
Workforce
Workforce Trends of 2026
Read a 2026 workplace trends report to understand how hybrid work, AI tools, skills demands, and employee expectations are reshaping hiring, culture, and productivity.
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Report
Learning
Udemy 2026 Global Learning & Skills Trens Report
Key trends for today's organizations: Navigating transformational change in the era of AI and beyond
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Leadership
Management
AI + Data Predictions
The rise of agentic AI will create a new kind of enterprise and a new kind of worker.
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Tool
Excel
Principles of Leadership
Leadership and Management Principles from the University of North Georgia
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US Small Business Administration
SBA (Small Business Administration) is a U.S. federal agency that supports small businesses through free guidance and training, access-to-capital programs (like SBA-backed loans), and help with planning, starting, and growing a business.
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SCORE: Business Planning & Startup Resources
Free templates, mentoring, and step-by-step guidance for evaluating ideas, planning, and launching a small business.
Tool/WebsitePlanningValidationFree mentoring + templates from experienced business volunteers.
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Kauffman Entrepreneurship.org: Opportunity Recognition Resources
Articles and learning resources on how entrepreneurs spot, shape, and validate opportunities.
Tool/WebsiteOpportunity RecognitionOpportunity recognition resources from the Kauffman ecosystem.
Add more items by duplicating a list row and updating the title + PDF link.
Consumer Insights & Marketing Strategy
Think with Google: Consumer Insights & Marketing Strategy
Research-backed insights, trend reports, and examples that support segmentation, targeting, and positioning decisions.
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Think with Google: Consumer Insights & Marketing Strategy
Research-backed insights, trend reports, and examples that support segmentation, targeting, and positioning decisions.
Tool/WebsiteInsightsSTPConsumer insights and marketing strategy examples backed by research.
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Google Trends: Compare Demand Interest Over Time
Explore and compare search interest by topic, time, and region—useful for supporting market demand and trend claims.
Tool/WebsiteTrendsResearchCheck demand interest by topic, time period, and location.
Data.gov: Public Datasets for Business Questions
Find reputable U.S. government datasets for analysis projects, dashboards, and evidence-based recommendations.
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Data.gov: Public Datasets for Business Questions
Find reputable U.S. government datasets for analysis projects, dashboards, and evidence-based recommendations.
Tool/WebsiteDatasetsAnalyticsSearch public datasets you can use for analytics projects.
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U.S. Bureau of Labor Statistics (BLS): Economic & Workforce Data
Reliable data on inflation, employment, wages, and industries—useful for modeling, forecasting context, and market justification.
Tool/WebsiteDataEconomyReliable U.S. labor and economic data (wages, inflation, industries).
Purdue OWL: Business Writing & Professional Communication
Templates, tone, and writing checklists
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Purdue OWL: Business Writing & Professional Communication
Clear guidance on tone, structure, and style (plus APA support) to strengthen professional writing.
Tool/WebsiteWritingAPABusiness writing guidance plus citation and APA support.
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PlainLanguage.gov: Write Clearly for Real Audiences
Quick, practical standards for making messages clear, concise, and reader-centered—great for email and reports.
Tool/WebsiteClarityAudienceClear writing standards for professional messages and reports.
Stanford eCorner: Leadership & Entrepreneurship Lessons
Practical leadership frameworks, articles, and tips for managing teams, communication, and influence.
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Center for Creative Leadership: Leadership Articles & Tools
Practical leadership frameworks, articles, and tips for managing teams, communication, and influence.
Tool/WebsiteLeadershipTeamsLeadership tools, articles, and team-development resources.
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Stanford eCorner: Leadership & Entrepreneurship Lessons
Short videos and talks on leadership, teamwork, and innovation from founders and researchers.
VideoLeadershipTeamsShort videos and talks on entrepreneurship and leadership.
IRS Small Business & Self-Employed Tax Center
traightforward guidance on business taxes, recordkeeping, and compliance basics for new ventures.
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IRS Small Business & Self-Employed Tax Center
Straightforward guidance on business taxes, recordkeeping, and compliance basics for new ventures.
Tool/WebsiteComplianceTaxesTax basics and compliance guidance for new ventures.
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USPTO: Trademarks Basics for Startups
Understand trademarks, how to search, and what it takes to protect your brand name or logo.
Tool/WebsiteLegalBrandTrademark basics and brand protection guidance.
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