Module Quiz 2

- Sort examples into internal vs external factors before you attempt full SWOT questions.
- Practice classifying realistic examples into Strengths, Weaknesses, Opportunities, and Threats.
- After SWOT, always map findings into actions using SO, WO, ST, WT strategy options.

Module 2 Study Guide

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Use this guide to prepare for the Module 2 quiz on strategic analysis: environment scanning, SWOT classification, and turning analysis into clear marketing actions.

- SWOT organizes strategy inputs into Strengths, Weaknesses, Opportunities, and Threats.
- Strengths/Weaknesses are internal. Opportunities/Threats are external.
- Use environmental scanning (PEST) to spot shifts in policy, economy, society, and technology.
- Prioritize SWOT findings by impact and urgency before choosing actions.
- Convert analysis into strategy through SO, WO, ST, WT decisions.
- SWOT is a decision tool, not just a list-making exercise.
- Good analysis links market conditions to positioning and resource choices.
- The strongest strategies align internal strengths with external opportunities.
- Differentiate internal and external factors in strategy analysis.
- Build a clean SWOT for a real or realistic business case.
- Identify market opportunities and threats using environmental scanning.
- Prioritize SWOT items based on strategic impact.
- Apply TOWS logic (SO, WO, ST, WT) to recommend actions.
- Explain recommendations with clear business communication.
- SWOT analysis
- Environmental scanning (PEST)
- Internal factors
- External factors
- SO / WO / ST / WT strategies
- Strategic fit
- Risk mitigation
- Can I classify each example correctly as S, W, O, or T?
- Can I explain why one SWOT item is higher priority than another?
- Can I convert SWOT findings into SO, WO, ST, and WT actions?
Focus Terms:

SWOTPESTStrengthOpportunityThreatStrategic FitTOWS